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Adidas’s torchbearers share a common story
If adidas’s own representatives are any indication, the way to get your hands on the Olympic torch in 2012 is to be “engaged in the business of sport for a number of years”. An analysis of nomination...
View ArticleCompany bosses were chosen to carry the Olympic torch, admits adidas
Adidas have admitted that the general manager of sports clothing retailer Intersport and the Group Product Director for Next are among a number of people carrying the torch on behalf of the company for...
View ArticleIndependent picks up corporate torchbearer story
A week after Help Me Investigate the Olympics first revealed how sponsors were choosing executives and partners to carry the Olympic torch, The Independent has picked up the story. Tom Peck contrasts...
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Photo: the ‘torch kiss’ of two retail bosses
Intersport general manager Tom Foley and Next's Group Product Director Christos Angelides exchange an olympic 'torch kiss' - photo from BBC Stoke This appears to be the moment two retail executives...
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Daily Mail pick up our torchbearer photo story
The photo and story we published last week on the ‘torch kiss’ of two retail bosses has been picked up by the Daily Mail. The newspaper combines the story with one previously reported in This Is...
View ArticleThe story so far – a Telegraph guest post
The following is cross-posted from the Telegraph’s new Olympics data blog: How many stories can a set of data hold? When it comes to Olympic torchbearer data, after three weeks I’m still counting. From...
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Infographic: Where did the Olympic torch relay places go? What we know
Infographic by @carolinebeavon An allocation of how the 8,000 Olympic torchbearer places were allocated has found that just 71% were allocated through the four main public campaigns. The figure –...
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The 21% of torchbearer places that were allocated outside of public...
In the fourth part of a serialisation of Help Me Investigate’s first ebook – 8,000 Holes: How the 2012 Olympic Torch Relay Lost its Way we look at what happened to the thousands of torchbearer places...
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